Since 2009, when Francoise started 3D InCites, she’s been sharing her insights on advanced packaging – an industry, she told me, that people used to dismiss. “Back then, advanced packaging was still seen as a cost-adder, versus adding value through enhanced performance.” she said. So much has changed since then. In 2009, the iPhone was still considered revolutionary. Now, the world is pushing for things we may have never believed possible.