As Human Resource professionals, we can sometimes feel we’re in a bind. Reacting to something someone has said or done. Working to fulfill business objectives – enabling and encouraging individual and collective performance. No one wants to be SNL’s “Claire from HR” anymore than we want to face the challenges overcome by Thor in Thor Ragnarok, but on any given day we may feel like either. How am I comparing the “Claire from HR” caricature to Thor and relating them to Strategic HR?
Seven years ago, my career took a turn into Talent Acquisition, also known as TA. These terms have different meanings for different industry professionals reflecting connotations around their importance, relevancy, and strategic impact. While this dissection, wordplay, and debate may be important within the industry and function, like having 50 words for snow is important to Eskimos, hiring managers and job applicants want one word — “results.”They need all of it, the yin AND the yang!
I am not the only one thinking of the similarities between Wonder Woman and Forest Gump. GMA bolstered and maybe explained my contemplation with a July 7th segment featuring Chris Connelly. The conversation focused on the likelihood of a best picture nomination for Wonder Woman which would be rare given its mass appeal. You know what other film was both hugely successful and touched the human soul? Oscar award winning Forest Gump!
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".