Jim Lauria on Muck Rack

Jim Lauria

Napa
As seen in: Food Online, LinkedIn, Medium, AWWA Opflow, The Bakersfield Californian, Farm Progress, Water Online, Wastewater Digest, Water Technology, Mavens Notebook, Smart Water Magazine and
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By Jim Lauria
| Mavens Notebook
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Irrigation systems must be more than water delivery

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By Jim Lauria
| Irrigation Today
During the Irrigation Association’s General Session at the 2025 Irrigation Show and Education Week in New Orleans, John Farner, executive director, land and water, for the Lincoln Institute of Land Policy in Cambridge, Massachusetts, made a statement that should resonate across every segment of our industry: “Irrigation systems must be more than water delivery systems.” It is a simple line, but one that captures a fundamental shift already underway in modern agriculture and one that...
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Bridging the gap: Lessons from the irrigation supply chain

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By Jim Lauria
| Irrigation Today
Over the life cycle of an irrigation system, reliability, service and total system performance matter more than the initial invoice. The irrigation industry is a tightly woven ecosystem, yet it often feels as though manufacturers, dealers and growers operate on different frequencies.
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