Why it matters: Thanks to the explosion of technology and social media in particular, every industry — and most jobs — are changing faster than ever. This requires a new set of strategies to thrive in this era of transparency, distraction and disruption. Lots of great feedback to our post on The Axios Way — some lessons learned starting two media companies. There were requests for us to expand it to cover tricks/techniques that apply to all organizations, not just media startups. Market manically.
If you are looking for the best wireless service in the country, you might need to look in some unexpected places. Indeed, in the most recent RootMetrics study, it was Lansing, Mich., that had the best wireless service, with cities like Modesto, Calif. and Port St. Lucie, Fla. also in the top five for the first half of 2017. Among the top 10 cities, only Chicago ranked in the top five, coming in at No. 3. New York slid a few places, from No. 66 to No.
In the spring, for example, venture firms including Sequoia Capital, Andreessen Horowitz and Union Square Ventures reportedly invested in a crypto hedge fund called MetaStable. Another crypto hedge fund called Polychain has raised from some of the same shops, while other VC firms like CrunchFund are directly participating in cryptocurrency token sales.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".