The columnist Russell Baker complained about the overuse of the word “icon” in this newspaper back in 1997. Since then, its adjectival form has spread like an invasive species. It holds a special place among the fashion set as a descriptor for an outfit that puts one in mind of a look from myth, legend or classic movie. A poncho can be “iconic” if it looks like the one worn by Clint Eastwood in “The Good, the Bad and the Ugly,” for instance.
My name is Jim. But you probably know me better as @Jim_12345. And today—Thank you. Wow. Thank you. Today I’m—[Ovation continues for five more minutes.] Thank you. Please, please sit down. Thanks. Anyway. As I was saying before I was so rudely interrupted—So, yeah. I’m the guy who tweeted that tweet. As they say on the Interwebs, “It me.”I’ve been asked to say a few words here today about how it all came about. It was pretty simple, actually.
Apocalyptic or silent, gender-bending or motion-capturing, the 2012 awards heavyweights get star treatment from *V.F.'*s ace photographers-inside the bar bets, parlor games, and Oscar cred of the year's best films. Check back throughout the days leading up to the 84th Academy Awards as we add more photographs.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".