Babybel has developed a new recyclable paper wrap for its iconic mini cheese snack, and the UK is the first market for roll-out. For the past five years Babybel, with its red wax coating, has been wrapped in a home-compostable bio cellophane. French brand owner Bel Group said the switch to paper had involved several years of R&D work. It forms part of the group’s drive to achieve 100% recycling-ready packaging by 2030.