Joe Hildebrand on Muck Rack

Joe Hildebrand

As seen in: News.com.au, New Zealand Herald, Stellar (Australia), The Coffs Coast Advocate, The Daily Telegraph, The Herald Sun, Gatton, Lockyer & Brisbane Valley Star, Sky News Australia, The Courier-Mail, Perth Now and
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Articles

The Red Pill Series: Why the CMOs leading successful AI adoption are the ones still learning

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By Joe Hildebrand
| The Marketing Society Podcast (Podcast)
The marketing leaders getting the most from AI aren’t the ones with the best tools or the biggest budgets. They’re the ones who are personally, visibly and continuously learning. In the third article of The Red Pill Series, humari’s Joe Hildebrand explores what red pill leadership looks like for CMOs navigating AI transformation.
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The Red Pill Series: What AI in marketing looks like when nobody’s watching

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By Joe Hildebrand
| The Marketing Society Podcast (Podcast)
Marketing functions have the highest revenue potential from AI of any business function. They also have some of the lowest adoption confidence. In the second article of The Red Pill Series, humari’s Joe Hildebrand explores the uncomfortable gap between the AI story marketing leaders tell and what’s happening inside their teams.
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Red pill or blue pill: the AI choice most marketing leaders aren’t seeing clearly

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By Joe Hildebrand
| The Marketing Society Podcast (Podcast)
Every organisation is talking about AI. Some have built an AI strategy but very few have one that looks at the human side too. In this opening article from `The Red Pill Series', Humari's Joe Hildebrand reveals the fundamental choice marketing leaders face about how they invest in AI - and many are heading in the wrong direction. There’s a scene in The Matrix where Morpheus offers Neo two pills (hopefully those born after 1999 are still with me at this point).
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