This is a good post to start the new year, seeing as we are heading to Vegas on our first jaunt, to CES, that veritable tsunami of circuits, wires, digits and tech. Will be at the Nikon booth, and looking forward to seeing friends and colleagues to kick off 2018. An issue we had to confront last year had a distinctly technological bent. Namely, what to do with all the stuff we shoot? It’s a question every photog wrestles with. Storage.
Whenever you get a brief on a commercial shoot, you are given direction in often very simple terms. The directive here, for this shot for the Nikon D850 ad campaign, was speed and power. I came up with a few notions, one of which involved Parkour athletes. I noted it was young, hip, urban, cool, all appealing qualities for any client trying to target a likely-to-buy demographic. Again, as I have noted repeatedly in my blogs, this was a big team effort.
I shoot a lot in front of live audiences, sometimes sizable ones. The places where I do this, let’s face it, are hardly inspirational. They tend to be gray, or beige, or black. The walls are blank. They recede by design. Hence, onstage, when I look out at this bland space, I will, at least occasionally, think of taking a ride into the valley of the gels, as friend and peerless shooter Greg Heisler used to describe it. In these blank rooms, color is often the first refuge I seek.
@ScottKelby@ImagingUSA Yo Scott...I'm gonna send, you know, a couple guys from Noo Yawk...talk to youse about this flash book. They'll be wearing raincoats and standing at the back of the crowd....you, know...they'll sit you down, have an espresso, express their thoughts...:-))))
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Selecting a term
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