Sent to follow the long trails of Sunday’s massacre, I sat earlier this week with the mother of Adrian Murfitt in Anchorage as she held back tears and struggled to understand why this stranger had killed her son, and how he could be equipped to cause such mass casualties.
The first night they went to a Brazilian steakhouse and marveled at how much beef they could get for the price. They ate too much, went back to the room and passed out. They went back the next night, but kept their eating under control so they could stay out late. MacKinnon walked over by the Tropicana, aimless. He got pushed into a scrum of people hiding in the basement. They did not know what was happening. He was covered in blood. He kept himself from sobbing.
He strolled into a western-wear store with money to spend, fresh off a record season fishing sockeye salmon on his friend's purse seiner. The Alaskan gray and drizzle was setting in and Adrian Murfitt couldn't wait for his trip to see some country music in the desert. He needed just the right hat. He was surprised to find his long-lost friend Donny Millions tending the cash register. As Murfitt shopped, they chatted for over an hour about old times playing hockey and football in the street.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".