If you’re a solo attorney or running your own law firm, chances are you’re on the quest for new clients. Seventy-eight percent of small law firms say finding new clients is one of their biggest challenges.1 If this is one of your bigger challenges, you want to make sure you’re attracting the right fit for you. 45% of small law firms said that improving marketing and business development was a key goal2. Are you marketing to attract, engage and retain the audience that aligns with your expertise?
A recent SEC press release announcing fraud charges against Elizabeth Holmes and her company, Theranos, which promised a new technology to make blood tests cheap and painless, warned that:This same quote could just as readily apply to the claims made by some of today’s legal technology companies — which frequently offer opaque descriptions of how their technology actually works and what it can currently do.
The 2017 State of U.S. Small Law Firms study by Thomson Reuters is a reflection of the challenges and pressures small law firm attorneys are feeling in today’s market, as well as the strategies they are implementing to help them adapt to an ever-evolving environment. The evolution of the small law firm is driven by dedication to planning, the embrace of emerging tools, and metric tracking. These elements allow a practice to properly manage and invest strategically for optimal success and growth.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".