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Articles by Joe Rohrlich
Online shoppers need to see it to believe it, and to buy it
Jury’s out – e-commerce is in. As the pandemic shuttered physical stores and forced everyone inside, online shopping became not only a necessity, but second nature. Instead of flocking to stores, shoppers are scrolling through online brand and retail sites and their social media feeds. Everything can now be purchased with the swipe of a finger.
Online Product Reviews Need to Be Fresh This Holiday Shopping Season
When the COVID-19 pandemic caused global shutdowns in March, the effect that it would have on the upcoming holiday shopping season was probably the last thing on anybody’s mind. But with just a blink of an eye, the holiday season is upon us, and COVID-19 is still very much part of our everyday lives.
Brands, Influencer Marketing and COVID-19 — is Authenticity More Vital than Ever? | PerformanceIN
It’s simple: consumers want authentic, transparent content from brands, something that has only been amplified as people live – more than ever – on their smart devices in the age of COVID-19. Given this change, the influencer marketing faces a tension, between a platform for authentic consumer voices while also adhering to brand values and standards.
Shoppers Demand Protection From Fake Reviews
Fake reviews have made headline news over the past few years. It’s an issue that affects brands and retailers of all sizes, and has today’s shoppers on high alert. Because almost all (95 percent) shoppers use ratings and reviews to evaluate or learn more about products, we wanted to better understand how fake reviews affect consumer behavior. After surveying 10,000 global shoppers, we learned that consumers may take their business away from websites they suspect to have fake reviews.
How Brands Can Maintain an Edge in 2020's Crowded Retail Landscape
There is no better time to be a consumer than today. With an endless choice of products, few limits on in-store availability or location, and an abundance of information, consumers can own their own shopping destiny. While these same trends provide brands and retailers with a plethora of opportunities to reach shoppers, keeping their attention and loyalty is the hardest it has ever been.
3 Tips to Prepare for the Modern-Day Holiday Shopping Season
Holiday shopping season is here! In fact, holiday shopping launched in … July?! According to our research at Bazaarvoice, almost 20 percent of consumers planned to start shopping midsummer during Amazon Prime Day and competing “Black Friday in July” sales. Luckily, 80 percent of us are stragglers and are still doing our shopping in the fall or winter, some right up until the holidays. Are you prepared for the holiday shopping surge?
Shoppers do research ahead of major holiday sales
Although Black Friday and Cyber Monday don’t occur until late November and early December, many shoppers are preparing now. According to our latest holiday shopping study at Bazaarvoice, mid-October to early November is peak research time for holiday shoppers. Last year, starting around Columbus Day (Oct.
Holiday shopping is now a six-month season
Like the retail industry as a whole, the holiday shopping season is continuously evolving. While doing research for this blog, I found an article from 2016 that spoke to the then-current state and history of holiday shopping. It states that Americans start holiday shopping “as early as October” and says the holiday season is “commonly defined as November and December”, but in just three years, that has already significantly changed.
Consumers are the real influencers: 3 trends in amplifying consumer-generated content
While the retail landscape has transformed significantly over the years, one core truth remains a constant. Consumers want to hear authentic opinions to validate their purchasing decisions. Not that long ago, this was often an in-person exchange of information — chatting with friends, family, or store employees about their favourite products and services.
Three trends in amplifying consumer-generated content
While the retail landscape has transformed significantly over the years, one core truth remains a constant. Consumers want to hear authentic opinions to validate their purchasing decisions. Not that long ago, this was often an in-person exchange of information — chatting with friends, family, or store employees about their favourite products and services.
Mid-Market Brands Must Dig Deep to Rival Discounted Luxury Goods This Black Friday
By Joe Rohrlich, General Manager, EMEA, Bazaarvoice According to a Deloitte study, discount and premium retailers are opening nearly three stores for every one their “balanced” rivals are closing. In tandem with this, premium retailers have seen revenue grow a staggering 40 times quicker than that of their mid-market competitors.
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