Joe Schmidt IV

America | Tech | Opinion | Culture | Charts That logo you’re chasing is costing you your market. Founders with great AI products are spending months courting their first Fortune 100 customers, burning through funding rounds, and tying up their teams on deals that will never convert. They chase these logos not because the deals are big, but because a marquee name on a sales deck supposedly makes every deal after it easier.

America | Tech | Opinion | Culture | Charts That logo you’re chasing is costing you your market. Founders with great AI products are spending months courting their first Fortune 100 customers, burning through funding rounds, and tying up their teams on deals that will never convert. They chase these logos not because the deals are big, but because a marquee name on a sales deck supposedly makes every deal after it easier.

America | Tech | Opinion | Culture | Charts Legend has it that in the early days of DoorDash, the whole delivery network ran on one guy named Steve. An order would come in, and Steve would find the closest driver and text them to go grab it. No algorithms, no dispatch system. Just Steve. He was great at it, until the company grew and there was no way to hire enough Steves to keep up. So Rohan Chopra, an early DoorDash employee, built the software that took the brokering off Steve’s plate.