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Joel Groover on Muck Rack

Joel Groover

(He/Him)
Atlanta, Marietta
As seen in: LinkedIn, Cobb Business Journal, Shopping Centers Today, ICSC
Covers:  commercial real estate, retail, C-stores, architecture, engineering, construction
Doesn't Cover: I do not generally cover backend retail technology (POS, supply chain, etc.).

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Joel Groover’s Biography

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I'm an Atlanta-based freelance writer who has covered commercial real estate for 22 years, primarily for Shopping Centers Today, the monthly magazine of the 70,000-member International Council of Shopping Centers. (ICSC has rebranded to Innovating Commerce, Serving Communities, and SCT is now Commerce + Communities Today.)

For more than 20 years, I have ghostwritten thought-leadership columns and blogposts and written and edited press releases, newsletter articles and website copy for PR client…

Articles

How Global Travel Inspires U.S. Retail and Placemaking

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By Joel Groover
| ICSC
The Short Version Global travel can spark creativity for retail real estate professionals, exposing them to emerging brands, store concepts, food halls and public-space ideas before they take hold in the U.S. European town squares continue to influence U.S. mixed-use development, especially projects featuring plazas. Overseas retail visits can help landlords, retailers, developers and advisers rethink merchandising, store design, customer experience and activation strategies.
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SimonCRE’s 1.5M-SF Pipeline Shows Ground-Up Retail Can Indeed Pencil Out

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By Joel Groover
| ICSC
The Short Version SimonCRE is advancing a $500 million pipeline of six new open-air retail centers totaling 1.5 million square feet. The projects span Arizona, Indiana, Missouri and New Mexico, with tenants like Whole Foods, Sprouts Farmers Market, Target, Burlington, Academy Sports + Outdoors and BJ’s Wholesale Club.
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Construction Proptech: An AI Agent for All Things Store Development

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By Joel Groover
| ICSC
The Short Version Surfaice is developing AI tools to automate repetitive store-development tasks, including punch-list walkthroughs and construction budgeting. The company’s platform is designed to work alongside systems like Procore, Lucernex, Smartsheet and SiteRise rather than replace them. Surfaice says early retail project managers are testing the technology to speed workflows, improve consistency,and surface missing or conflicting project details.
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