Referrals are a lot more important to your customer management strategy than you may think. In fact, research shows that CEOs rate customer management as one of the top five decisions they are facing. Consider this: In a study of 1,352 CEOs from small and midsize businesses (SMBs), Vistage Research found that high-growth businesses -- defined as companies with double-digit growth -- ranked customer referrals as one of their top three most-successful strategies in marketing and sales.
Every day, CEOs face the relentless task of making tough decisions--about tactics and strategies, customers and markets, operations and management, and more. These decisions can vary in significance and complexity, but some have the potential to determine the fate or fortune of a company. Others may lead to a defining moment or a turning point in a CEO's career.
How do some of the world's most influential CEOs make decisions? It varies. Jeff Bezos analyzes decisions from the point of view of his future self. WPP's Sir Martin Sorrell prefers to gather insights from a diverse group of people and create a "balance sheet" before making a decision. Meanwhile, veteran CEO Lars Rebien Sørenson tries to consider both qualitative and quantitative variables, such as financial metrics and company values, when faced with a tough choice.
@byjimcarroll@johannhari101@hellobanter@WorkmansDublin Jim, do you think it's reasonable to give a platform to a known fraud and plagiarist to discuss such a sensitive topic, given experts have examined his claims and found his sourcing and research does not stand up to scrutiny?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".