General MacArthur stated famously that failure in war can be summed up in two words: too late. » Too late in comprehending the deadly purpose of a potential enemy. » Too late in realizing the mortal danger. » Too late in uniting all possible forces for resistance. » Too late in standing with one's friends. Anyone working to earn a living, from the owner on down to an entry level position should take MacArthur's perspective to heart. Are you prepared for your job?
Being a millennial is tough. Being a non-millennial and working with them is tough. Over the past few months I have worked with business owners who are struggling to figure out what makes a Millennial tick. It is easy to fall into stereotyping and throw your hands up in despair as a leader, when it comes to millennials. Here are some tips to help you learn to appreciate the unique characteristics of the millennial; and you might be surprised just how much alike to you they really are.
Complacent or content? Two synonyms, but two totally unique outcomes and viewpoints. There is a story of a bluebird that found itself freezing in the farmer's corral after a freak hail storm. Along came a cow dumping a load of hot, steamy manure on the poor freezing bluebird. The bluebird soon got warm from the fresh dung that surrounded him, and he popped his head out. He was overjoyed at being warm and began to sing. He was complacent.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".