I recently attended the monthly planning meeting for the Sowbug Roundup, our local fly-tying show that has become a regional phenomenon. The North Fork was scheduled to be down, and I really needed to go fishing. The cold weather has led to some fairly serious cabin fever, and I need to apply the best treatment, an afternoon on the North Fork. However, I am a member of the committee that plans and puts on the Sowbug Roundup.
Last time, I wrote about survival strategies for dealing with the cold temperatures we were having at that time. I did not write about how to dress to deal with the cold. In the intervening week, the temperature dropped to lethal levels. We had highs as low as 14 degrees and lows down to 4. With wind speeds of 5 to 10 miles per hour, the wind chill dropped below zero. The Corps of Engineers were running water presumably to generate electricity needed to heat homes.
When I woke up this morning, a few minutes before the alarm went off at 5 a.m., it was 17 degrees Fahrenheit. The forecast high temperature was 31. The big problem was the forecast wind speed of 5 to 10 miles per hour would push the wind chill well below zero. To make matters worse, it was to be overcast and I could not count on any solar gain. I had taken off for a few days to celebrate Christmas with my family in Memphis. Now, I was home and it was time to get back to work.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".