John Cairney on Muck Rack

John Cairney

Australia, Saint Lucia
As seen in: Color Research & Application, The Telegraph, Wiley Online Library, British Journal of Sports Medicine, Journal of Epidemiology and Community Health, MDPI, Taylor & Francis Online, The Conversation, The Toronto Star, Canadian Journal of Higher Education and
Professor & Head of School, Human Movement & Nutrition Sciences, University of Queensland. Student of org leadership University of Oxford Said Business School.
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Articles

When athletes are both product and producer

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By John Cairney, Rick Burton
| The Business Times (Singapore)
NOT so long ago, life was pretty simple for sports leagues and teams when it came to connecting with fans: the contests and athletes were the stars of the show, with the on-field action covered and celebrated by sports media accordingly. Things are rapidly changing. Sport used to primarily be about performance, competition and entertainment. Now, sport and the athletes who play it are often dynamic media platforms.
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Savvy athletes and new technology are flipping traditional sports marketing on its head

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By John Cairney, Rick Burton
| The Conversation
Not so long ago, life was pretty simple for sports leagues and teams when it came to connecting with fans: the contests and athletes were the stars of the show, with the on-field action covered and celebrated by sports media accordingly. Things are rapidly changing. Sport used to primarily be about performance, competition and entertainment. Now, sport and the athletes who play it are often dynamic media platforms.
Open in Who Shared View Duplicates (22) Issue with article?

Why Torpedo Bats Might Not Be Baseball’s Next Big Thing

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By Rick Burton, John Cairney
| Sportico
Today’s guest columnists are professors John Cairney and Rick Burton. Torpedo bats are having their moment. With their dramatically tapered barrels and enlarged sweet spots, these odd-looking clubs have lit up early-season highlights and triggered a surge of speculation. Some players using the design have posted impressive results. Analysts are watching. Fans are debating. But as with so many “next big things” in baseball, the real question isn’t about novelty. It’s about longevity.
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