Why is engaging employees such a challenge for most companies? Heaven knows it’s not for lack of ideas. Spend 30 seconds on the web and you will find lists of 12 or 25 or 49 ways to boost engagement, along with those sad figures about how 70% of workers continue to say they’re unengaged. So let’s sort out the advice. One category of engagement tips reflects pure self-interest, often identifiable by the little “ad” icon at the top of Google’s search results.
The fourth quarter of 2017 is almost upon us—time to start your planning process for next year. It always amazes us when we come across a company that doesn’t take planning seriously. You think the New England Patriots or the Golden State Warriors head into the new season and every game without a plan? You imagine that Apple or Amazon or Airbnb just continue on their merry way without figuring out where they want to go next and how they will get there?
At most companies, the finance group is like Rodney Dangerfield: it gets no respect. When business is good, other people take the credit. When business heads south, finance gets the blame. After all, it’s the financial reports that show how bad things are. And we human beings always have a tendency to shoot the messenger. To be sure, some financial people bring this lack of respect on themselves. There’s the Controller, for example. (Sometimes this individual actually holds that title.)
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".