Sixty-three percent of insurers see digital technologies as a way to improve the customer experience. In my previous blog, I essentially argued that insurers run the risk of misreading the true potential of technology by seeing it primarily as an enhancer of efficiencies. And yet, at the same time, these same executives clearly do see the value of using mobile technologies in emerging markets and of big data in all sorts of ways.
To succeed in business, it helps to be optimistic. But sometimes optimism can get in the way of objectivity. Here’s a case in point. Most insurers, according to recent research by Forrester Consulting, are confident that the digital experiences they provide their customers are better than those offered by their competitors. Something’s not right here. We can’t all be front runners; it takes the majority to make up the following pack. So why are insurers so bullish about their digital services?
By now it should be clear that agility is a critical consideration for insurers looking to gain a competitive edge. In this final video in a four-part series, I talk about why insurers need to invest in data and how more extensive use of data analytics can lead to better business agility. Watch the previous videos in this series:Traits of a Truly Agile Insurer: What does agility mean for insurers? (Part 1)
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".