John Elsasser

prsa.org — Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In this tumultuous past year, stakeholders want to know where companies and CEOs stand.

prsa.org — On June 9, Eric Koefoot, president and CEO of media analysis firm PublicRelay, is hosting a Case in Point for PRSA titled "Catching the AI Wave in Communications." Through a series of case studies, Koefoot, who previously served as an executive at Ford Motor Company and Deloitte Consulting, will explore the state of AI technology use in communications.

prsa.org — On June 9, Eric Koefoot, president and CEO of media analysis firm PublicRelay, is hosting a Case in Point for PRSA titled "Catching the AI Wave in Communications." Through a series of case studies, Koefoot, who previously served as an executive at Ford Motor Company and Deloitte Consulting, will explore the state of AI technology use in communications.

prsa.org — For more insights on Section 230 of the Communications Decency Act, PRsay reached out to Capitol Hill veteran India McKinney, director of federal affairs at the Electronic Frontier Foundation, a nonprofit digital rights group based in San Francisco. The following interview was edited for length and clarity.

prsa.org — As the COVID-19 vaccine rollout continues across the country, the words that communicators use might influence public willingness to be vaccinated, a new study from nonprofit insurer EmblemHealth has found. In surveys, consumers generally understood that "vaccination" is a process intended to produce immunity to a disease or virus, whereas "immunizations" provide that protection, in both cases through the formation of antibodies.

prsa.org — As the COVID-19 vaccine rollout continues across the country, the words that communicators use might influence public willingness to be vaccinated, a new study from nonprofit insurer EmblemHealth has found. In surveys, consumers generally understood that "vaccination" is a process intended to produce immunity to a disease or virus, whereas "immunizations" provide that protection, in both cases through the formation of antibodies.

prsa.org — Throughout her accomplished career, Linda Thomas Brooks has worked at the intersection of technology, consumer behavior, data analysis and the media, a combination of experience that led to her new role as CEO of PRSA. Thomas Brooks has served as president and CEO of MPA - The Association of Magazine Media.

prsa.org — Throughout her accomplished career, Linda Thomas Brooks has worked at the intersection of technology, consumer behavior, data analysis and the media, a combination of experience that led to her new role as CEO of PRSA. Thomas Brooks has served as president and CEO of MPA - The Association of Magazine Media.