In 2023, the National Institutes of Health (NIH) published their study on Awareness of Lifestyle Factors Affecting Health. Some 5,219 individuals were surveyed by age. The study showed the changes in importance of Diet, Exercise, Tobacco, Alcohol and other health factors across different age groups. For example: 40-to-56-year-old Gen Xers and older millennials are now old enough that awareness of alcohol and cardiovascular issues are top-of-mind health concerns.