(Crain's) — Seems there's an upside to the dressing-down Groupon Inc. has gotten this week from a set of controversial television commercials. Groupon pulled the TV commercials it debuted during the Super Bowl in the face of criticism that the spots trivialized human-rights issues in Tibet. Still, Groupon's web traffic appears to have benefited from the ads, even as its image took a public beating though it's unclear if higher traffic translates into dollars.
Here are a few things you might not know about Glassdoor, the site for job seekers and employers that's famous for its salary info and employee ratings of CEOs. First of all, it's moderated. There are rules. "You can't talk about people outside the C-suite," said Robert Hohman, founder and CEO of the San Francisco-area company. He offered a few pointers during an interview by Jellyvision Lab CEO Amanda Lannert at Crain's Tech 50 event this week at Uptake. "The community told us that's not fair.
If you want to generate social media buzz, Corbett Drummey is your guy. He has assembled an army of people with big followings on Facebook, Instagram, Pinterest, Snap and other platforms who are willing to spread the word about you to their followers—for a price. His company, Popular Pays, sprang from an idea he had five years ago when he was working at Leo Burnett. He and a colleague suggested a client invite potential customers to a bar for free drinks and swag.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".