Hitting up on the ball is a great way to produce longer drives, but most golfers go about it the wrong way. If you’ve been told to "hit up on the driver," you're not alone. Launch angle and spin rate dominate modern distance conversations, and most amateurs know - at least conceptually - that a positive angle of attack can help them hit the ball farther. The problem? Most golfers try to manufacture an upward strike with swing thoughts. And that usually makes things worse.