Jon MacDonald on Muck Rack

Jon MacDonald

Portland
As seen in: Medium, Entrepreneur, SitePoint, Lexology, Redlands Daily Facts, Mondaq, The Chronicle-Journal, The Ecommerce Insights Show, the good
Optimizing digital experiences since 2009 | On a mission to remove bad digital experiences until only the good remain. | hubs.la/Q02qQWgl0
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Articles

When Your Product Is The Sales Team, The First 30 Days Of The User Experience Are Your Sales Cycle

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By Jon MacDonald, Jon Macdonald
| the good Verified
In product-led growth, the product sells itself. Free trials, frictionless onboarding, viral expansion mechanics. The strategy is proven. Canva, Zoom, Slack, and Dropbox have all used their products as their primary growth engine, and the SaaS world has largely followed their lead. But having a product-led strategy is not the same as having a product that actually leads growth. The strategy gets you to the door.
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Not All Trial Users Are Equal: How To Use Onboarding Segmentation To Convert The Ones Who Matter

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By Caroline Appert Verified, Jon MacDonald
| the good Verified
Here’s a question most SaaS teams can’t answer cleanly: of the users who started a trial last month, what were they actually trying to accomplish? Not their job title. Not their company size. What specific outcome did they show up hoping to get from your product? If the honest answer is “we don’t really know,” there’s a problem. Because the users who converted and the users who churned almost certainly weren’t trying to do the same thing, and your onboarding flow treated them as if they were.
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Free Trial vs. Freemium vs. Reverse Trial: SaaS Trial Strategies & The Tradeoffs That Can Shape Your First 30 Days

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By Jon MacDonald, Jon Macdonald
| the good Verified
Free trial. Freemium. Reverse trial. Each is a growth strategy, but they’re not interchangeable. These three SaaS trial strategies create fundamentally different user experiences in the first 30 days. They prompt different psychological dynamics, different activation patterns, and different failure modes. Choose the wrong one for your product, and you risk building an acquisition engine that quietly undermines your retention.
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