It's June and my nine-year-old son, Joel, has become obsessed with WWE (World Wrestling Entertainment) on Sky Sports 3. I catch glimpses of it during the moments I look up from my paper on a Saturday morning. A wrestler yells, "I spit in the face of people who aren't cool." Then he grabs his opponent by the chin, repeatedly smashes his face into the floor, kicks him in the head, takes a big bite of an apple and spits it all over him. Joel looks impressed.
“I went out to the hallway,” he says. “I saw jet-black smoke. I thought, Something tells me something’s not right. So me and two other guys started banging on doors: ‘Hey! Everybody get out of the building! The hotel is on fire!’ We were banging with our fists. I couldn’t even breathe. I banged on my good neighbor Nancy’s door. She’s 77. But Nancy was looking for her cat. She was lying on her stomach because her cat got scared and ran underneath the bed into a little cubbyhole. I said, ‘Nancy!
My entry into screenwriting was not smooth. When I was 20, I wrote a film on spec and sent it to the BBC. They wrote back: “Usually, when we reject submissions, we like to offer some encouragement, but in your case we don’t see any point in you continuing.” I took it as encouragement anyway, thinking that only people who write terrible things are capable of writing great things. And so I persevered. After that, 25 years passed before one of my screenplays got filmed.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".