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Jon Springer on Muck Rack

Jon Springer

Verified
New York
As seen in: Ad Age, Forbes, MS NOW, Automotive News, Crain's Chicago Business, Crain's New York Business, Crain's Detroit Business, Nation's Restaurant News, Restaurant Business, NewsBreak, Crain's Cleveland Business and
I write about food-beverage and sports marketing for @AdAge. Cyclist, dad, baseball historian. Blue and orange. @springer66.bsky.social

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Jon Springer’s Biography

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Over more than 20 years as a reporter and editor, I have covered everything from emerging food trends, to the politics of development, to Chapter 11 bankruptcies, to baseball. I currently direct news coverage for the leading B2B trade brand of the $700 billion North American supermarket industry, keeping tabs on some of the largest companies in the world. Former daily newspaper sports and features writer.

I am also a baseball historian, author of a baseball reference book, a runner, and a dad.

Jon Springer’s Journalist Portfolio

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Walmart to bump worker pay; Q4 sales up

Walmart to bump worker pay; Q4 sales up

Wal-Mart Stores on Thursday announced details of a plan to overhaul its approach to hiring, training, schedul…

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Wegmans to build Brooklyn site

Wegmans to build Brooklyn site

Wegmans Food Markets has been selected as an anchor tenant for a $140 million development at the Brooklyn Nav…

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Instacart: Trojan Horse or retailer's best friend?

Instacart: Trojan Horse or retailer's best friend?

Sam Mogannam's Bi-Rite grocery stores in San Francisco have dedicated shoppers and a great reputation for qua…

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Observers skeptical as Fairway plans downsize

Observers skeptical as Fairway plans downsize

Fairway Markets, the New York fresh grocer whose new ads encourage shoppers to "eat big and live large" is ti…

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Dee Plus

Dee Plus

Dee Snider probably doesn't need 400 pages to convince anyone that behind the lingerie and stage makeup he's …

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Five Executives to Watch | News content from Supermarket News

Five Executives to Watch | News content from Supermarket News

New roles, new challenges face these industry leaders

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Articles

How Lagunitas is seeking growth in a shrinking craft beer market

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By Jon Springer Verified
| Crain's Chicago Business Verified
Lagunitas wants consumers to “let your beer do the talking.” The line carries extra meaning for a brand that hasn’t had much to crow about in recent years and moved its brewing operation out of Chicago.
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How Domino’s navigates ‘sea of sameness’ in pizza value marketing wars

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By Jon Springer Verified
| Crain's Detroit Business Verified
The hotel would take up an entire block next to Huntington Place, and all of the existing buildings would have to be demolished.
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Coors Light’s new marketing chief puts chips on World Cup ad blitz to rebuild momentum

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By Jon Springer Verified
| Crain's Chicago Business Verified
Coors Light is trying to build new momentum after a challenging 2025 with a major summer push around soccer and fresh thinking from a newly appointed brand leader.
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