Frank Brinton peers out the car window and shakes his head. Hunters Point Shipyard sure doesn't look like it did when he left in 1973. For the nearly 30 years he spent here, the shipyard was a buzz of people, cars, ships, and work. Now it appears desolate and decrepit, except for the trucks driving around. Weeds have consumed most of the pavement surrounding abandoned buildings with broken windows and antique signs.
The bus rocks ever so slightly as you crest College Hill. The drunk teenagers surrounding you drop whatever's in the baggie. Hilarity ensues. It wakes you up. For decades, few outsiders other than dozing public transit patrons would find themselves in this part of town. And few who lived here would be much compelled to venture out. You glance down at your city map to collect your bearings. But that's no help at all: Like a mariner of the Magellanic era, you've sailed clear off its southern edge.
Juxtapose the terms "SantaCon" and "illegal dumping" and any number of lurid thoughts ooze down the chimney of the mind. The annual Santa saturnalia features hordes of red-suited merrymakers stumbling through the city, disgorging all manner of cheer. Large amounts of water would seem to be called for. And yet, large amounts of water led to purported event organizers being hit with an "illegal dumping" citation. That water, incidentally, was frozen.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".