Jonathan Cristaldi on Muck Rack

Jonathan Cristaldi

Verified
San Francisco
Covers:  Wine, California, Oregon and Washington wine country, wine news, Napa, Sonoma, wine tasting, wine apps, winemakers, wine humor, wine business, events, auctions, Global wine news, beverage tech
Contributor / Editor: @foodandwine / @Sommjournal. #WineProphet | founder: Cristaldi & Company

Interview

How is social media changing news?

Social media has created a need-it-now society and has made it more difficult to fact check. Fiction sometimes reigns over fact in the news.

What does it mean to be a journalist?

As a journalist we have a moral obligation to present facts or to at least deny their existence.

How do you prefer to be pitched on stories?

I like pitches to be informative and relevant to what I write about: wine and spirits.

What tools and software do you use to do your job?

Pen, paper, Oxford English Dictionary & Thesaurus, dram of whiskey, too many apps to mention and of course, Word.

Who do you wish followed you?

The New York Times and The Paris Review. Also: any publishing house interested in publishing creative books on wine.

Why did you become a journalist?

I didn't ask to become a journalist---the profession found me and made me an offer I couldn't refuse.

What advice can you offer to aspiring journalists?

Read everything, especially books---particularly ones that are not in your field of work.

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