It follows The National Literacy Trust’s report earlier this year that just 1 in 3 children and young people reported that they enjoyed reading in their free time in 2025 (National Literacy Trust) - the lowest level reported in two decades. Pan Macmillan CEO Joanna Prior attended a reception at No. 10 to launch the campaign, with powerful supporting speeches from Right Hon Bridget Philipson MP, Jonathan Douglas, CEO of the National Literacy Trust and .