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Jonathan Marciano

As seen in: The Startup, Agenda (World Economic Forum), Entrepreneur, HackerNoon, The Drum, WARC, Martech Series, Jeff Bullas's Blog, Security Magazine, TOPBOTS and

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Articles

Fake online reviews cost $152 billion a year. Here's how e-commerce sites can stop them

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By Jonathan Marciano
| Agenda (World Economic Forum)
While there are well-intentioned valid users creating online reviews, there are also malicious users and bots. Translating this into economic impact, the direct influence of fake online reviews on global online spending is $152 billion. There are tools available to help mitigate these risks – not just on review sites but in the customer acquisition funnel and beyond. Online reviews will influence $3.8 trillion of global e-commerce spend in 2021, according to a new study.
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These Eight Bots are Killing Your Customer Acquisition

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By Jonathan Marciano
| which-50.com
Digital marketers pour money into search traffic (for instance Google and Microsoft ads) and paid social channels (such as Facebook, Instagram, and Pinterest). This is used to ratchet up crucial e-commerce dials including customer lifetime value or average order value and bring down negative indicators of poor shopping experiences, such as bounce rates (the number of visitors that “bounce off” a site before buying), and abandonment of shopping carts.
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How an Obscure Indie Game Became One of the Most Popular Video Games in the World

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By Suzie Glassman Verified, Jonathan Marciano
| The Startup Verified
What we can learn from the meteoric rise of Among Us By Abimanyu PPD I have an 11-year-old boy and 9-year-old girl who are all of a sudden obsessed with the game Among Us, which they play on their iPads. They’re playing it together (which playing nicely together doesn’t happen all that often) and with their friends online. I’m part of a Facebook parenting group that discusses new apps, games, and texting lingo, so we can try to stay one step ahead of their access to potentially harmful content.
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