Multinational technology giant Nokia has undergone a major transformation in recent years in a bid to tap into the opportunities presented by 5G technology and the Internet of Things. As part of this, Nokia’s buyers are increasingly being asked not to manage supplier relationships in a traditional, one-to-one sense, but instead to encourage them to join the company’s procurement ‘ecosystem’ – its network of suppliers, developers, small and medium-sized enterprises, academics and end customers.
For buyers, managing suppliers is only half the battle. The real challenge within businesses often lies within the office: internal stakeholders. Here are five tips for gaining buy-in for projects. Influencing suppliers (or ‘external stakeholders’) for buyers is now a matter of routine. From negotiation to post-contractual management (supplier relationship management) buyers are accustomed to interacting with third-parties and aligning them to meet the business need.
Within the world of procurement and supply chain management, permanent and inflexible procedures abound. The main challenge for most buyers is the exercise of control. Supply chains are complex affairs, spanning borders and industries. For the most part, buyers aren’t entirely sure of the companies and links that comprise them, nor, sadly enough, their own commercial relationships with those in the chain. As such, this has left the role of the supply chain manager as the policeman.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".