Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by Jonathan Wichmann
No-Nonsense B2B in the AI Era: The Path Forward for Marketing and Communication
It’s been a long while since I wrote anything substantial — a bit of a contradiction, given that one of the best pieces of advice I ever got was: always share your knowledge. So, here it is. I’ve just finished a new white paper: “No-Nonsense B2B in the AI Era: The Path Forward for Marketing and Communication”. It’s a thing I wrote as much for myself as for anyone else — a way to distill the key principles of my thinking based on many years of working with B2B companies across industries.
Watch What Geert Vanden Bossche, Ph.D., DVM Has To Say About How mRNA Is Being Used and the Possible Consequences
Watch What Geert Vanden Bossche, Ph.D., DVM Has To Say About How mRNA Is Being Used and the Possible Consequences By Jonathan Wichmann for Wisconsin Governor 2022 Here’s what others had to say: Victoria Martin If people watch this and still take it then I have no sympathy. No telling some people 😞 Maryellen Winter Nothing can compete with natural antibodies! Bless this man for speaking the truth!! Cyndi Anderson I watched this…..so many don’t want to do their research….
Wisconsin Gubernatorial Candidate Jonathan Wichmann Endorsed by General Michael Flynn
OAK CREEK, Wis., Sept. 7, 2021 /PRNewswire-PRWeb/ -- With more than a year left on the campaign trail, gubernatorial candidate Jonathan Wichmann has secured a monumental endorsement with that of retired General Michael Flynn. "I'm here to fully endorse Jonathan Wichmann to be the next Governor of the great state of Wisconsin," Flynn stated.
To solve big global issues, we must reframe our problems
Reframing social and global problems could yield viable solutions to major issues such as climate change and gender inequality. Being able to identify patterns in how people tend to frame problems underpins this approach. Three such patterns include framing problems to avoid change, to blame individuals instead of the system, and to bypass "messy" realities. Imagine you own an office building and your tenants are complaining that the elevator is way too slow. What do you do?
Jonathan Wichmann Announces Candidacy in 2022 Wisconsin Gubernatorial Election
FRANKLIN, Wis., Jan. 28, 2021 /PRNewswire-PRWeb/ -- Jonathan Wichmann officially declared his candidacy for Wisconsin governor in the 2022 election. The Republican candidate is confident in his efforts to defeat the current Governor, whose controversial COVID-19 restrictions and handling of civil unrest in Kenosha sparked calls for a recall election and demands for the Governor's resignation.
What If Big-Tech Companies Became Non-Profits?
After years of misinformation, security breaches, abhorrent labor practices and election meddling, politicians have decided it’s finally time to regulate the major tech companies. It’s almost impossible to think that, as recently as a decade ago, large technology companies were considered agents for democracy that would usher in an era of unprecedented transparency and civic engagement.
What Exactly Are Commodities?
By Forge Financial Freedom on The Capital A commodity is a basic good used for commerce and production. It is also indistinguishable from other goods that are of its type. Sugar is a popular commodity used in all kinds of food production. Sugar from one company is no different from sugar from another company. Yes, there are types of sugars like powered and granulated, but overall you couldn’t distinguish if a pound of sugar came from one certain farm or another.
Redefining the Role of Business: A Conversation with Harvard Business School’s Geoffrey Jones
Photo by Pawel Janiak via Unsplash What will the future of business be like? One way of finding out is arguably to focus on future challenges in society at large. In 2017, Geoffrey Jones, professor in Business History at Harvard Business School, published Profits and Sustainability.
How Facebook, The Company That Said It Wanted to Bring the World Together, Became the Great Divider
Some of us are old enough to remember the halcyon days of social media, when we genuinely believed it would be a force for good in the world. The early evidence was promising. There was the Arab Spring, in which citizens across the Middle East used Twitter and YouTube to organize mass demonstrations against oppressive regimes in their respective countries.
How the Finance industry can save the world
By Jonathan Wichmann For millennia, the finance industry has been a primary culprit in global warming. Now it’s time for finance to right its wrongs and provide the solution. It’s easy to read about the current and future state of our climate and have a fit of despair. For years, the scientific consensus was that we’d be fine if temperatures increased from pre-industrial levels by less than 2°C.
How the finance industry can save the world
For millennia, the finance industry has been a primary culprit in global warming. Now it’s time for finance to right its wrongs and provide the solution. It’s easy to read about the current and future state of our climate and have a fit of despair. For years, the scientific consensus was that we’d be fine if temperatures increased from pre-industrial levels by less than 2°C.
Our world is changing - but not as rapidly as people think
What will the future of business be like? I know, it’s a colossal question. And one that many people have tried to answer before me. Nevertheless, it’s the question I’ve set out to tackle in a new book project based on an interview relay. “History never repeats itself but it often rhymes,” Mark Twain supposedly said. And while it might not be a very accurate description, it is true that we can – and should – use the past to inform the future.
List: The most promising startups in logistics
The logistics business is not easy on the startups. It’s regulated. It’s hardware-driven (ships, rail, trucks, air). And there’s a reluctancy among the big players to change their business models. In short: 1) the whole logistics business is still living in the past, both technology- and mindset-wise; 2) it’s a very difficult arena to enter for startups; 3) once a few startups hit the nail on its head it’s likely to cause a massive disruption in this space.
Why B2Bs Have It All Wrong About Social Media
Authors: Jonathan Wichmann Co-founder of Orca Social, a member-based consultancy helping B2B companies communicate. From 2011-13, Jonathan brought shipping giant Maersk Line to social media fame as their Head of Social Media. He has won international awards for his efforts and has been featured in e.g. McKinsey Quarterly and Forbes. Jonathan has a background as a copywriter, videographer and concept developer.
Convince and Convert: Social Media Strategy and Content Marketing Strategy
“I was pretty much afraid of everything. Afraid of the world, afraid of speaking – a really, really shy kid. And music was a way to speak. As simple as that.” These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. The video does what many other corporate videos fail to do: It opens on an emotion soon followed by a promise to the viewer.
The collaborative economy in Europe & the future role of logistics
By taking this short survey, you'll help us make SlideShare better. It shouldn't take more than a few minutes.
Clara Mærsk and the rescue of 3,628 Vietnamese refugees in 1975
I don’t think anyone will disagree that the most extraordinary story in the history of our company is that of the Clara Mærsk. On 2 May 1975, this vessel became world famous for the largest single rescue of human lives in history, when 3,628 Vietnamese refugees were rescued from the sinking M/V Truong Xuan and taken aboard.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Jonathan
Contact Jonathan, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack