Zontee Hou

“What should our company be doing about AI?” It’s been the big question hanging in the air throughout the last year and a half. And it comes as no shock that it will continue to be a question that dominates conversations in the next couple of years—not only for marketers, but for all business and organizational leaders. Let’s be candid.

Since my book, Data-Driven Personalization, was released in spring 2024, I’ve had the chance to share the frameworks and ideas within it at conferences across the United States. In my conversations, I’ve been heartened to hear that its ideas resonate with marketers and business leaders from all industries: We know that personalization is important to our customers. We know that we need to harness the power of the data that our organizations possess. We just need to develop our roadmap to doing it.

About Social Pros Podcast: Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards. Our purpose? Making sure that we speak to real people doing real work in social media.