Business 2 Community
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Redesigning the website was near the top of the to-do list when you accepted the offer to take over marketing for your company earlier this year.
Since accepting the offer, you and your team have put in months of hard work to get it done. Launch day came and went; all of your hard work was finally about to pay off!
But as the weeks following the site redesign go by, the exact opposite of what you expected to happen, happens.
Sales dwindled. Phones that constantly rang eventually came in drips. Qualified leads became mostly spammy submissions.
The C-suite is naturally going to ask questions, so like any good marketing professional, you turn to your data for the answers.
Instead of that reassuring feeling, you’ve come to expect from your analytics, the answers you find in the data shock you.
Users? Down. Sessions? Down.
In short, your traffic fell off a cliff. It tanked hard.