Late one Friday when no one was looking, Apple quietly updated the business support section of its website, Apple at Work. The move wasn’t widely advertised, but it reflects the growing importance it places in the enterprise markets. It wasn’t too long ago when saying the idea of Apple products having any place in enterprise IT would open you up to acres of ridicule. That’s not the case today, as Apple becomes an essential item in every enterprise tool kit.
You’ve learned all the new gestures, kicked Face ID around and you already use a VPN and alphanumeric passcode, you use your iPhone X to get things done, so how can you get things done faster? Enterprise users opening their iPhone gazillion times per day may get tired of raising the device and then swiping up after the Face ID padlock opens. If that’s you, then try this:As this usually works. Saving you seconds in which you can dream of your next London business trip or beautiful African vacation.
We must be missing something. 2017 was a crazy year. Speculation around what became iPhone X started before the year again, Apple Watch, Apple TV and Mac conversations were lit – everyone had an opinion and there seemed to be a lot to look forward to. This year we don’t seem to have as much to talk about. Why is that?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".