Pebble Beach. If you like cars, those words should send tingly signals down your spine. If you love cars, then you’ve already booked your plane ticket and hotel. I’ve been to a good chunk of the major car events around the globe, and I can tell you that with the exception of the 24 Hours of Le Mans, nothing holds a candle to Pebble Beach Car Week. As with any weeklong event, it’s hard to know exactly where to be and when to be there.
I have made a terrible mistake. To understand what, we have to back up a couple of months, before my now 4-month-old son, Richard, was born. Executive editor Mark Rechtin was trying to assign me a new long-term vehicle. In an email subjected “Durango Dad” Mark wrote: “Figured you might need something a bit more kid-friendly than the long-term Hellcat you’re getting out of. Arriving this week is the new Durango.
We had a Ford Raptor scheduled for our Ignition video series. The plan was to take the beast to the massive Arabian piles of sand found at the Dumont Dunes in the Mojave Desert. If you have a Raptor and sand dunes, you’re going to want to jump it. And although I’ve levitated dozens of cars on asphalt, I had never jumped a vehicle on the soft stuff. I asked the Blue Oval PR types if they would be so kind as to send out an adviser of some sort, such as an engineer or a Baja 1000 mechanic.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".