Gamecock Traditions in Lexington has Nike logo Gamecock apparel ready for customers when they open on Wednesday, July 1, 2026. South Carolina, like almost every university in America, is extremely particular. Which is understandable — color is a quite distinctive feature. Anyone’s who painted a bedroom can attest to the importance of matching hues ... and the agonizing eyesore that comes from being a smidge off. So of course South Carolina is meticulous about its school’s colors.