This post was created in collaboration with Rogaine. There are some things that live in your DNA – like, say, eye color, or a taste for Yodels – things that are guaranteed to be a part of your life practically from the moment of conception. (Kidding about the Yodels, but only a tiny bit: Yodel-loving is definitely part of my personal genetic makeup.)
In lieu of an actual, information-containing post today – because I have to spend the day working on an insane number of side projects (including logistics surrounding a verrrrrrryyyyy exciting project that I’ll be able to formally announce in a week or so – hint: book book book book book), allow me to present to you some outtakes from the holiday gift guide shoot I did with Kim Ebbets last night. I mean, the one up there feels like a solid win to me, but the series below is just too good.
Remember how, last week, the guys working on my garage told me they “might not” be able to complete the project? Amazing news! They totally showed up, got to work, and made it happen, and now my three-months-in-progress garage renovation is done! I’m totally kidding. They showed up Monday morning, and fifteen minutes after they arrived I was telling them to please get their tools and get off my property, thanks.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".