New York (CNN) — Apple has hiked prices on some of its most popular products, including the MacBook and iPad, because of the rising costs of memory and storage chips sparked by the AI boom. Beginning immediately, the price increases affect the Neo, its entry level MacBook that’s now priced at $699 (up from $599), its cheapest iPad, which costs $449 up from $349, and the iPad Mini, which is getting a $100 increase to $599.