A year ago this month, I quit a well-paying job at a fast-growing startup to build my personal business. From an outsider's perspective, the decision seemed crazy. Not only was I in an enviable position and had the freedom to choose how I work, but I was also working remotely from the beaches of southeast Asia. Yet, something was missing. Often when we think of motivation, we think of it as a binary: you either have it or you don't.
If you break down your company into what really drives its success, it's not just the product. It's not just the marketing campaigns. It's not the tech you've built. It's the people. Your team is the source of all your ideas, excitement, and engagement. Don't believe me? Then listen to the late Apple founder Steve Jobs:Unfortunately, finding those A-team players isn't always an easy task. Hiring managers are inundated with resumes that have the same skills, same schools, and same experience.
We may be only two weeks into the new year, but, statistically speaking, you've probably already given up on your big New Year's resolutions. But don't feel too bad. According to a recent report from StatisticBrain, while more than 40 percent of the American population made a New Year's resolution last year, only nine percent reporting feeling successful.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".