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Joseph DeAcetis on Muck Rack

Joseph DeAcetis

(He/Him)
  • Editor-in-Chief and Creative Style Director, Style Lujo
  • President, Potro Inc.
New York, West Palm Beach
As seen in: Style Lujo, LinkedIn, Forbes, UOL, Forbes Brasil, 3BL Media, Forbes España, Justmeans, MR Magazine, NOBLEMAN
Covers:  As a menswear expert and seasoned writer, my coverage encompasses a broad spectrum of topics with a refined focus. I specialize in menswear, offering insightful analysis and creative perspectives on c
Doesn't Cover: medicine

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Joseph DeAcetis’s Biography

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Joseph DeAcetis is a trailblazer in the fashion industry, known for his visionary approach as the Founder and President of POTRO, a pioneering menswear brand that celebrates the LATINX community through distinctive, high-quality apparel and accessories. With a deep passion for fashion and an unwavering commitment to excellence, Joseph has successfully positioned POTRO as a leader in the menswear industry, blending cultural heritage with modern style to create a brand that resonates with a diver…

Joseph DeAcetis’s Journalist Portfolio

Home - Joseph DeAcetis is an American Fashion Director. particularly known for his contributions ...

Home - Joseph DeAcetis is an American Fashion Director. particularly known for his contributions ...

STYLE EXPERTJoseph DeAcetis is an American Fashion Directorparticularly known for his contributions in menswe…

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Home - Joseph DeAcetis is an American Fashion Director. particularly known for his contributions ...

Home - Joseph DeAcetis is an American Fashion Director. particularly known for his contributions ...

Joseph DeAcetis is the founder and editor of StyleLujo.com, a premier digital platform dedicated to the art o…

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Home - Joseph DeAcetis is an American Fashion Director. particularly known for his contributions ...

Home - Joseph DeAcetis is an American Fashion Director. particularly known for his contributions ...

This is my wardrobe style portfolio STYLE EXPERT Joseph DeAcetis is an American fashion director who i…

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Social Media

Social Media

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Articles

Caleb Williams Is Changing the Face of the NFL—and Menswear Should Be Paying Attention

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By Joseph DeAcetis
| Style Lujo
There are moments in sports when what happens before the game says almost as much about an athlete as what happens after the whistle blows. For me, Caleb Williams arriving at Bank of America Stadium in Charlotte for the Chicago Bears’ season opener against the Carolina Panthers was one of those moments. Williams arrived wearing his now-signature custom-painted nails, wired headphones and carrying a matcha. Yet this time, the manicure wasn’t simply an expression of personal style.
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The Billion-Dollar Wrist: Why the World’s Most Powerful Men Are Making Luxury Watches the Ultimate Status Symbol of 2026

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By Joseph DeAcetis
| Style Lujo
There are very few objects left in menswear that can communicate wealth, taste, achievement, personality and cultural knowledge without saying a word. A great watch can. And in 2026, the wrist has become one of the most valuable pieces of real estate in men’s luxury. Look at the photographs coming out of Formula 1 paddocks, Hollywood premieres, film festivals, sporting championships and international business gatherings.
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Summer Isn’t Over Yet: The Ultimate Labor Day 2026 Style Guide for a Seriously Chic Last Hurrah

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By Joseph DeAcetis
| Style Lujo
There is something wonderfully American about Labor Day weekend. For me, it has always felt like much more than another three-day weekend. It is that fleeting moment when summer hasn’t quite disappeared, yet fall is already making its presence known. The beaches are still alive, pools are still open, outdoor dinners stretch late into the evening and sunglasses remain essential—but somewhere in the background, you can feel the season beginning to change.
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Interview

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What was your first job as a journalist?

My first job as a journalist was as a reporter for Esquire Magazine. It was an incredible experience that helped me develop my skills in storytelling, research, and understanding what makes a compelling story. Working at such a respected publication really shaped my approach to journalism.

Have you ever used a typewriter?

Yes

How is social media changing news?

ocial media is changing news by making it faster, more interactive, and more accessible. It allows real-time updates, direct engagement with audiences, and democratizes information, but it also brings challenges around misinformation and the pressure for clickbait.

Awards

Star Salute Award

2009 - Menswear

The Star Salute Award, presented by the Fashion Institute of Technology (FIT) in 2009, honored Joseph DeAcetis for his significant contributions to the fashion industry. This prestigious award recognized his excellence in menswear journalism and his ability to blend creative storytelling with industry insight. DeAcetis’ work, which has consistently showcased a deep understanding of fashion trends, history, and culture, was celebrated for its impact on the way menswear is viewed and discussed in the media. The award was a testament to his dedication and influential voice within the fashion community.

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