I recently sat down with American McGee — the former id Software designer behind American McGee's Alice (2000) and Alice: Madness Returns (2011) — for a podcast interview about his return to games with Dreadful Land.During our talk, we discussed this notion of aesthetics and how he himself, along with the original Alice games, were really the first time in the industry that a particular look and aesthetic was tied to a person in marketing — and what that can mean for developers today.