I was clueless and naïve when I first watched Pretty Woman, fantasizing and lusting over the romance of the movie. I realize now that my 17-year-old self only saw the fairytale love story—I was mentally skipping over the less lovely parts, like when Julia Roberts gets turned away by the snooty saleswoman on Rodeo Drive, simply because she didn’t fit the bill.
Confetti cannons blast colorful debris into the sky. In a sold-out arena, fans are dancing and singing at the top of their lungs. Pitbull, dressed in his iconic snow-white blazer and sunglasses, begins his last song of the night as I ask myself, Would today have been a good day to die? The night isn’t over, but as I look at my date dancing beside me, I know my answer. Today would have been a good day to die. My date was ecstatic because she got to see one of her favorite performers from the 10th row.
When we look back on our days, we realize such moments are the very threads that make up the tapestry of a life. Life is what is happening all around us while we wait for the thing we hope will give us some sort of inner peace, contentment or joy. The problem is that when and if that thing happens, we usually enjoy it for all of 3 ½ minutes before realizing nothing in us has fundamentally changed. Our hair still doesn’t look like Connie Britton’s and we’re still not as funny as Tina Fey.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".