Josh Folk

The generation of creative ideas (i.e., novel and useful ideas) is a critical foundation for the innovation management process (Cummings & Oldham, 1997; O’Reilly & Binns, 2019). In our article in the July/August 2023 issue of Harvard Business Review magazine titled “How Generative AI Can Augment Human Creativity,” we wrote about the transformative role AI can play in democratizing innovation by aiding the generation of divergent ideas for business applications.

Le risque que l’IA générative – les technologies capables de générer des textes, des images, du contenu audio et vidéo – puisse supplanter les humains dans de nombreux emplois suscite de très vives inquiétudes. Mais l’une des plus grandes opportunités qu’offre cette technologie aux entreprises et aux gouvernements est d’accroître la créativité humaine et de surmonter les défis que soulève la démocratisation de l’innovation. Partager

article-article-body By Tojin T Eapen, Daniel J Finkenstadt, Josh Folk and Lokesh Venkataswamy There is tremendous apprehension about the potential of generative AI —ntechnologies that can create new content such as audio, text, images and video — to replace people in many jobs. But one of the biggest opportunities generative AI offers to businesses and governments is to augment human creativity and overcome the challenges of democratising innovation.