In April of 2022, Topps released the first Bowman University Football card product. It wasn't licensed. Players appeared in generic jerseys without school logos. At the time, it felt experimental. Three years later, thanks to NIL, the college football card market isn't just legit…it's booming! The Rise of Bowman U Fanatics, which owns Topps, has continued to expand the Bowman University line as part of its growing push into the college football space.