Tangerine ramps up its efforts around investments To capitalize on growing interest in the category, the digital bank gets a stuntman to tell consumers why its products stand out. Tangerine has tweaked the formula in a new campaign to drive awareness of how its investment options stand out in a marketplace crowded with new entrants. The latest spot in the online bank’s “Hard Work” platform follows a stuntman as he goes through the falls, fights and car crashes that are all in a day’s work.
CCO Cosmo Campbell, president Andrew McCartney and managing director Michelle Kitchen are no longer at the agency. Citing the changing landscape of the industry, DDB Canada has let go of three staff in different leadership positions at the agency. As part of the changes, DDB Canada has dissolved the national chief creative officer position and let go of Cosmo Campbell (pictured above). Going forward, creative will continue to be led by the department leaders in each of the agency’s offices.
Roughly half of Canadians would share info to save on insurance, while autonomous vehicles remain daunting to many. A lot of Canadians would be willing to share personal data if it meant saving money on their insurance, while many are still skeptical about getting into a self-driving car, a new survey suggests.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".