Writing. I'm the author of the book CMOs at Work: How Top Marketers Build Customer Loyalty (Apress, 2016) and a contributor to TechCrunch, Mashable, Forbes, Entrepreneur, Fast Company, VentureBeat, and other publications.
Speaking. I've presented at TEDx, ClickZ, AdTech, etc. and have been a gue...
The 1911 race to the South Pole. The 1990s war between Sega and Nintendo. And four other books rich in wisdom, in refined, concentrated form. Not all “reads” are created equal. Much of what we read online, in fact, is meaningless clickbait, sensationalized news or the digital equivalent of junk food for the brain. While some of it is fun to read, it may also leave us with mental indigestion.
Journalists are people, too. Addressing their challenges helps eliminate obstacles to your company's getting PR. Pitching the media can be overwhelming. It’s a long, hard process to come up with an idea, find relevant journalists, pitch them, and then follow up. However, the results can be well worth it. My own company has generated millions of dollars of business from well-placed articles, and I’m not the only one finding success with PR.
You want to do more than one interview before you hire the person who will film your every waking moment. In case you’ve never heard of him, Gary Vaynerchuk is kind of a big deal in the world of startups, apps and influence, but unlike some famous people who are famous for being famous, Vaynerchuk's accomplishments are nothing to sneeze at. First, he grew his father’s $3M offline liquor store into a $60M online juggernaut.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".