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Articles by Joshua Frith
How do Fintech businesses benefit from affiliate marketing programs?
Affiliate marketing programs are becoming more and more popular, especially with the global fintech sector. This performance-based marketing tool has proved itself as a great way for a business to reach the previously inaccessible consumer base, and expand the business’s outreach significantly.
Data holds the key for lenders to say 'yes' to home buyers
When Chancellor Rishi Sunak stood up in parliament to increase the stamp duty threshold to £500,000 until March next year, he intended to wake the UK’s property market from its slumber. The Covid-19 pandemic put any plans people had for moving on hold. In the middle of April, our data shows mortgage applications dropped to a fifth of the levels recorded in the week before the country went into lockdown.
Finance content marketing during a recession
Now dubbed The Great Lockdown, the COVID-19 pandemic has sent economies around the world into recession. In the March quarter, Australia’s GDP fell for the first time in nine years, decreasing by 0.3%, while the United States’ GDP decreased by 5%. Meanwhile, in early July, the European Commission forecast the UK’s economy would shrink by 9.75% in 2020 and the European Union’s by 8.3%. What do times of recession mean for finance content marketers?
Research reveals what's hindering finance content marketing success
Not getting the hits? Strategy stuck in a rut? Not sure where to go next with your finance content marketing? It’s time to stop second-guessing – and turn to the research. When it comes to effective finance content marketing, there’s no substitute for cold, hard data. Here I delve into the latest studies and uncover what’s holding finance brands back from finance content marketing success.
Why Connection Is Important For Mobile App Developers And The Sales Team?
Whatever the technique has been adopted to do the mechanism, it must be understood by others easily. Thus following this route, even while creating a strategy for social media marketing, one must plan to create an engagement method from the customer side without knowing them. Thus to do him you must focus on research areas, especially competitor analysis must be strong. Hence by creating a flow chart with three panels such as consideration, conversion, and call to action will be fine.
How to make your ML algorithms think like a human
The finance industry is a prime use case for machine learning, thanks to the abundant data sets, access to capital and strong incentive for efficiency and predicting future outcomes. While rule-based workflows are well embedded within the industry, many businesses are now turning to machine learning to automate the algorithm building process, especially when it comes to fintech.
Is Staying silent on race issues an option for finance brands?
With global protests exploding into the news and translating into heated protests and debates across the globe, what position should a finance brand take on this crisis, if any? Hundreds of thousands of protestors around the world have marched since unarmed Minneapolis man George Floyd was killed by a police officer.
How to design a finance website that converts customers
Website design is a core building block of every finance brand’s digital marketing. Your website is a reflection of your brand, your product and your customer offering, giving you one shot to convert a visitor into a customer. We asked The Dubs senior digital designer, Tom Bradshaw how brands can ensure their finance website design is optimised for customer conversion. Website UX vs UI: What’s the difference?
Timely vs evergreen content: dividing your content budget
Timely and evergreen content both deserve a place in your finance content marketing mix. How much of each you create in a given budget period depends a lot on your business objectives and supporting content strategy. At The Dubs finance content marketing agency we propose four key considerations for striking the right balance between timely vs evergreen content. Every financial brand needs evergreen content – a reliable, quality bank of information that never goes out of date.
QSRs, Mobile & Customer Rewards: The Threesome That’s Redefining Loyalty
Part One: The history — and importance — of customer loyalty Megacity, small city, town or edge-of-town, few of us can step out of our own front door these days and walk but a short few steps before encountering an artisan coffee shop, pop-up pie stall or concept cake outlet. It seems everyone’s offering us a piece of their pie; but whilst many of these new cafe staples can bring tears to the eyes of traditionalists, competition for your loyalty to our new foodie overlords is fierce.
Advancing Mobile Banking Security With GPS
Mobile-based fintech solutions are becoming the first port of call for many financial services, as people embrace the simplicity, cost-effectiveness and speed of mobile payments. Milennials and Gen-Zers admire mobile experiences they get with banking, payroll, customer loyalty apps and others. However, digital fraud is rising as fast, if not faster, and thus fraud monitoring based on robust customer authentication have become as important as the services mCommerce has to offer customers.
Let Your Agile Squads Breathe!!!
Most people are other people, Their thoughts are someone else’s opinions, Their lives a mimicry, Their passions a quotation!!! - Oscar Wilde Nothing can sum up social life as beautifully as Oscar while did more than a century ago. We emulate similar behaviour at every social construct that we engage in. In our homes, neighbourhoods, offices and relations. We get influenced, inspired and enchanted by ideas that we naturally connect with.
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