Joy Keller on Muck Rack

Joy Keller

Verified
Asheville
As seen in: Athletech News, EIN News, IDEA Fitness Journal, Kirkus Reviews, EIN Presswire, American Fitness Magazine, Oxygen Magazine, Aljazeera News Today, Kiddos Magazine
I'm a classically-trained journalist as well as an editor, copywriter, digital marketer, AI and UX enthusiast, new media consultant and seeker of "next."
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Articles

Precision or Obsolescence: 10X Health's Brandon Dawson on the Future of Fitness

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By Joy Keller Verified
| Athletech News
Brandon Dawson is on a mission to transform how fitness professionals approach performance, health and human potential. As CEO of 10X Health and co-founder of Cardone Ventures, Dawson has helped a quarter of a million people apply advanced diagnostics — genetics, bloodwork, wearables and more — to create highly personalized health and wellness strategies. Now, he’s looking at the fitness industry and issuing a stark warning: evolve or become irrelevant.
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Pure Group Launches Re:set, a Scalable Recovery Studio Built for Global Growth

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By Joy Keller Verified
| Athletech News
Pure Group has launched Re:set by Pure, a smart recovery studio offering a data-driven recovery model with structured programming and personalized sessions. Created by fitness veterans Colin Grant, Rey Bolivar and Richard Boyd, Re:set blends clinical-grade hygiene, movement prep, passive therapies and proprietary diagnostics. The concept is being positioned for standalone expansion, integration into the brand’s broader network, and global franchising.
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Positive Coaching Alliance to Lead Free Workshop at IDEA World Convention

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By Joy Keller Verified
| Athletech News
The Positive Coaching Alliance (PCA), a nonprofit focused on transforming youth sports through positive coaching methods, will lead a free workshop during the IDEA World Convention in Sacramento on Saturday, July 19, 2025. The workshop, which is open to the public, aligns with the “25×25 California Coaches Challenge,” an initiative to train 25,000 coaches across California in positive youth coaching practices by the end of 2025.
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