Joyce Chou
- SEO Content Writer and Editor, Freelance
- Marketing and Operations, Klimt and Design
I write and draw sketch notes about stuff I learn.
Articles by Joyce Chou
How do you treat your future self?
“Being truly kind to our future self involves recognizing that we can be happy in the present and in the future. But to do that, we need to stop thinking in terms of our present self versus our future self.
Taiwan's aging population
By Julia Janicki, Daisy Chung and Joyce Chou In 2018, Taiwan officially became an "aged society,” a label reserved for populations where 15-20% are 65 years or older. But that’s only the beginning. Taiwan’s on track to reach “super-aged society" status around 2025—that’s when the share of folks 65 or older goes over 20%.
Working Hard Doesn't Make You a Good Person
Not long ago-maybe in the last year or so-a weird thought crossed my mind: Could I go my whole career without getting laid off? Yeah, I told myself. If I held onto the rigorous work ethic modeled by my two immigrant parents, totally. And then it happened. (Hello, hubris!) Fortunately, I'd learned about the concept of "effort moralization" just a few weeks before getting the bad news from my CEO.
Climate change needs a rebrand.
“I don't think the concept of fighting climate change means that much to people. People don't really understand it that well. I think the right rebrand is to fight the pollution that's causing climate change. … That's a very identifiable thing in somebody's mind.
How to become who you want to be
“Sometimes things change, right? So your strategy needs to adapt. Try not to be too inelastic or narrow-minded when it comes to pursuing change.” –Katy Milkman Behavioral economist Katy Milkman was shocked to find that 40% of premature deaths in the U.S. are the result of our daily decisions—things like what to eat or drink, and whether to buckle our seatbelts. Over time, these decisions add up, leading to fatal accidents and disease.
Talent is wildly overrated
“When it comes to the creative process, it's not just about doing the reps every day. It's about challenging yourself, forcing yourself to be in situations that are not comfortable and that are not easy.” —Guy Raz Jay Clouse and journalist and podcaster Guy Raz talk about the qualities that define great creators based on Guy’s experience interviewing celebrated artists and entrepreneurs. This is an excellent listen for anyone interested in doing creative work for a living.
What does it mean to be fully alive?
“The ultimate outsourcing is outsourcing our core needs and wants to people, circumstances, and conditions.” —Jim Dethmer Shane Parrish and leadership coach Jim Dethmer unpack what it means to lead an intentional and purposeful life—which, according to Jim, is one that’s marked by integrity. Jim’s insights coincidentally come in fours: there are four pillars of integrity, we have four core wants as human beings, and we progress in life by moving through four growth stages.
35折起！市場最低價【韓國 SpeCtra】貝瑞克電動吸乳器
相信正在尋找吸乳器的媽咪，一定聽過臺灣銷售率NO.1，市占率NO.1的【韓國 SpeCtra】貝瑞克吸乳器 ！貝瑞克真的是媽媽圈大推，月子中心第一愛用的吸乳器品牌！這一次要幫媽咪開箱的為其新推出的 市面上最美型 「第十代鉑金紀念款10S、10C」以及最受母親們歡迎， 外型超輕巧 「9X攜帶式電動雙邊吸乳器」，媽咪們快一起往下瞧瞧吧！ 現在購買「第十代鉑金紀念款10S、10C」再贈「母乳保溫包」，爸比媽咪要把握機會唷：） ✿ 10S 醫療級電動雙邊吸乳器 內容物： 主機、變壓器、喇叭罩*2、防逆流過濾器*2、鴨嘴閥門*2、軟管*2、寬口徑奶嘴*2、奶瓶蓋*2、奶瓶環*2、儲乳蓋*2 編媽第一眼看見它，就深深驚嘆！天哪，鉑金紀念款也太美了吧！＼(°o°；） 首先要介紹給媽咪們的是「第十代醫療級電動雙邊吸乳器」非常適合放在家中或娘家使用～醫療級雙核心馬達，讓雙邊擠乳時，吸力不減弱，又能自由選擇雙邊想要的吸力需求！讓媽咪們擠乳能更舒適又省時省力！ 我們一起往下看看身為新手媽咪三十媽的使用心得吧！...
Your view on money affects your ability to earn
“Transformation is a fun word, but actually transforming is hard work.” –Paco de Leon Chris Do and Paco de Leon, an author and entrepreneur who runs a bookkeeping agency for creative professionals, talk about how engrained beliefs about money impact your career and finances. You can catch the complete episode (1 hour) here. Don’t trade your time for money. Instead of setting hourly rates, Paco encourages creative professionals to use value-based pricing.
How to pursue ambitious goals without burning out
If you’re not familiar with this podcast, it’s broken into three sections: Cal’s discussion about a topic and five listener questions related to the same theme. This particular episode’s topic is ambition—and how we can pursue ambitious goals without burning out. You can catch the complete episode (1 hour, 31 minutes) on YouTube. We usually think of ambition in two extremes: no ambition and grand ambition. Each has its pros and cons.
Taiwan's Lunar New Year
Fruit 水果 Symbolism: Luck and prosperity Oranges, apples, and pineapples are exceptionally popular during the New Year because each of their Mandarin or Taiwanese names are homophones for something positive. The word for “orange” sounds like luck; “apple” sounds like “peace”; and “pineapple” sounds like “prosperity coming.” For these reasons, fruit also makes a popular gift—think of it as one of Taiwanese people’s “love languages.”
SaaS Growth Through Good Old-Fashioned Outreach with Bernard Huang of Clearscope
Meet Bernard Huang. If you work in SEO or content, chances are you’ve seen his face or heard of his company. Bernard co-founded Clearscope, an AI-powered SEO software platform that’s rated as one of G2’s highest-performing tools. A serial entrepreneur since childhood, Bernard has an adventurous habit of trying new things, often learning by trial and error along the way. Take a look at his résumé, and you’ll find the story of a scrappy autodidact determined to run his own company.
How I Became a Content Marketer Without a Marketing Background — Your Content Career Headquarters
This is a guest post by Joyce Chou, the Senior Content Lead at Demand Curve. You can connect with her on LinkedIn here. At different points in my life, I imagined myself as a journalist, art therapist, foreign service officer, or sociologist. All over the place, right? But despite their differences, these career aspirations were united by a common thread: an interest in people and communication. So although I had never imagined becoming a marketer, it made perfect sense in hindsight.
Taiwan's Mangoes
Taiwan's mangoes By Julia Janicki, Jane Guan & Daisy Chung Mangoes are one of the most popular fruits in Taiwan, though they're not actually native to the island. Dutch settlers introduced the first mango tree in the 17th century. After World War II, the Taiwan Agricultural Research Institute imported additional mango varieties from the U.S. Hoping to improve them, innovative Taiwanese farmers and horticulturists created hybrids.
Taiwan's Olympic Medals
Since its first win in 1960, Taiwan has won a total of 43 medals at the Olympic Games. Though it may not seem like a lot, it hasn't always been easy for Taiwanese athletes to compete in the Olympics due to pressure from the People's Republic of China. Because of long-standing tension over its sovereignty, Taiwan's athletes have competed under the name “Chinese Taipei” since 1984. Taiwanese athletes won their first Olympic medal in 1960, a silver in the men's decathlon event in Rome.
コンバージョン率を上げるコピーを書くために避けるべきポイント10選 | TechCrunch Japan
コピーライティングとは、単に商品を売るために適切な言葉を組み合わせればよいというものではない。売り手がメッセージを発信してユーザーとつながるための手段だ。いくつかの単語を改善するだけで、人々を効果的に説得し顧客獲得につながるコピーを書くことができる。 Demand Curveでは、何千社ものスタートアップが最初の顧客を掴んで成長率を上げることができるよう支援してきたが、その過程で、ランディングページ、広告、メールなどの場面で、コピーの説得力を低下させコンバージョンを妨げるよくある誤りがあることに気づいた。 本稿では、より良い結果を出すためにコピーライティングで避けるべきよくある誤りとその修正方法をまとめてみた。 受動態で書かない できるかぎり、能動態で書くこと。能動態にすることで、文の主語が強調され、コピー文が短く、かつわかりやすくなる。 次の2つの文の違いを考えてみて欲しい。 当社の製品で緊急の課題をすべて解決してください（能動態） すべての緊急の課題は当社の製品で解決されます（受動態）...
Demand Curve: Avoid these 10 copywriting mistakes to get more conversions
Copywriting isn’t just about combining the right words to sell your product — it’s how your messaging connects with users. By improving a few words, your copy can better convince people to become customers. At Demand Curve, we’ve helped thousands of startups get traction with their first customers and scale their growth. Along the way, we’ve noticed several common conversion mistakes on landing pages, ads, emails and elsewhere that make your copy less persuasive.
The Difference Between On-Page and Off-Page SEO (and Why You Need Both)
If you’re familiar with online marketing, you probably have at least a basic understanding of SEO: what it stands for and why it can get your business ahead of the curve by bringing more traffic to your website. But are you familiar with the different types of SEO? There are two major subsets, known as on-page and off-page SEO, that affect how your web pages perform. Let’s dive in to understand what they are and why both are integral to your site’s search visibility. On-Page SEO vs.
7 Effective Tactics for Your B2B Content Marketing Strategy
August 12, 2020 17 minute read No matter how experienced a content marketer you are, reaching different audiences requires that you wear the right hat. That’s especially relevant for business-to-business, or B2B, companies. Done poorly, B2B content marketing comes off as dry and lackluster. But when done right, it produces enviable results. In fact, according to DemandMetric, content marketing costs 62% less than traditional marketing and generates about three times as many leads.
5 Examples of Shoppable Quizzes and Why They Work
Curious how real-life brands are using shoppable quizzes to shape the ecommerce experience? Check out these five effective examples. 1. Brooks Running Brooks Running specializes in running shoes and apparel for men and women, so it’s no surprise it offers the Shoe Finder quiz to help runners find their perfect shoe. The quiz consists broadly of three major parts, asking users about: 1.
5 Reasons to Get an Online Savings Account This Holiday Season
Editorial Disclosure: The editorial content on this page is not provided by any of the companies mentioned, and has not been reviewed, approved or otherwise endorsed by any of these entities. Opinions expressed here are the author’s alone. The holidays are around the corner, which usually means more spending rather than saving.
How to Conduct a Financial Checkup
Your financial well-being matters—perhaps just as much as your physical and mental health. After all, stress from financial problems can have serious consequences like anxiety, depression, or fatigue. That’s why it’s important to conduct a financial checkup at least once a year. Doing so can keep you on track to meet your larger financial goals, and contrary to popular belief, it doesn’t necessarily require being a numbers whiz.
When is it OK to quit my job? A definitive guide
Sometimes a new job is more than you expected. It doesn’t align with your interests or the environment is unbearable, whether because of your new boss or coworkers. Whatever the case, you want out. The trouble is, you’re still fairly new—less than six months or so—which begs the important question: when can you quit?
What is Content Marketing? & Why Your Business Needs It
Maybe you’ve heard the words “content marketing” recently—what appears to be the latest term being tossed around in the digital marketing space. “Do Most B2B Marketers Measure Their Content Marketing?” “6 Ways to Build a Loyal Audience with Content Marketing” “New to Content Marketing? 10 Things You Shouldn’t Do” Make no mistake, though: “content marketing” is no passing buzzword.
10 tips for making your next salary negotiation more productive
Negotiations: the worst part about an otherwise exciting moment—that is, receiving a job offer. It feels like playing professional mind games, with the nerve-wracking reality that your salary and work satisfaction depend on the outcomes. But done well, negotiating can double, triple, or even quintuple your income.
Why Women Apologize So Much-And How To Stop!
Remember when Naomi Osaka won the US Open women’s final against tennis star Serena Williams? While accepting her trophy onstage, Osaka apologized to spectators for her stunning upset. That’s right—Osaka apologized for winning. Whether or not you notice, it’s a real phenomenon: women apologize a lot. Even more than men do.
Why Women Apologize So Much-And How To Stop
Remember when Naomi Osaka won the US Open women’s final against tennis star Serena Williams? While accepting her trophy onstage, Osaka apologized to spectators for her stunning upset. That’s right—Osaka apologized for winning. Whether or not you notice, it’s a real phenomenon: women apologize a lot. Even more than men do.
7 Reasons Why Your Blog Isn’t Getting Traffic, and How to Fix It
If you created a blog to drive visitors and conversions for your business, you’re in excellent company. New business blogs are started each day. Many successfully build a loyal readership and increase their customer base, but even more businesses never achieve that success with their blogs. In fact, more than 70% of blogs fail to ever make a profit. It turns out that simply creating content and posting it online is not enough to make your blog successful.
Why Women Apologize So Much—and How to Stop
Remember when Naomi Osaka won the US Open women’s final against tennis star Serena Williams? While accepting her trophy onstage, Osaka apologized to spectators for her stunning upset. That’s right—Osaka apologized for winning. Whether or not you notice, it’s a real phenomenon: women apologize a lot. Even more than men do.
The 5 Golden Rules of Employee Engagement
A 2017 report from Gallup found that only 13% of employees worldwide are engaged at work. Think that’s not a big deal? Think again. Employee engagement matters because engaged employees are driven employees—they’re the ones who more readily roll up their sleeves to get stuff done. In other words, they show enthusiasm and zeal, and are willing to spend more time and effort on your company’s mission. Compare these workers to unengaged employees. Unengaged employees are disconnected and uninterested.
How Your Social Relationships Affect Your Health
From childhood to adulthood, we’ve been routinely told that exercise and nutrition are the keys to long-term health. But what about our relationships? How do those affect our well-being? Maybe more than you think. Whether romantic, platonic, or familial, relationships matter to your health as much as your diet and exercise. Here’s how they impact your well-being: Healthy relationships lead to longer lives. For starters, having strong social ties can lengthen your lifespan.
6 Ways to Take Care of Your Mental Health at Work
This week on asweatlife.com, in honor of World Mental Health Day on October 10 we’re talking about mental health to raise awareness of the issues we all face and lessen the stigma of discussing mental health openly. We believe #everythingisbetterwithfriends, and we encourage you to be open to discussing mental health with yours — and if you need to talk to someone right now, you can dial 1-800-273-8255 to reach the National Suicide Prevention Hotline.
What Makes A Company High-Risk for Credit Card Processors?
In today’s day and age, customers paying with credit cards are ubiquitous—and thus, for small businesses, accepting credit card should be as well. But if you’re going to process credit and debit card transactions, you’ll need a payment system. For some businesses, especially e-commerce ones, setting one up isn’t so easy. Though opening any kind of business involves some degree of risk, some businesses are inherently riskier than others.
Why Blog Outsourcing Is The Secret Ingredient For Scaling Your Content
Are you thinking about outsourcing your blogging and content needs but still weighing up the pros and cons? It’s understandable – blog outsourcing has its fair share of horror stories, from exorbitant invoices to nonexistent communication to lackluster freelancers. Don’t let these dissuade you from making the decision to outsource, though. Content marketing has become more and more ubiquitous for online and brick-and-mortar businesses alike.
Does Cohabiting Improve Your Health? Like Relationships, It's Complicated
More and more adults are choosing to cohabit — and the decision to do so isn’t limited to only millennials. In fact, the Pew Research Center reported that the number of cohabiting adults over the age of 50 has increased by 75 percent in the last decade, climbing to roughly 16 million in 2016. For some, cohabiting, or living with a partner outside marriage, is an expectation, with 64 percent of American adults viewing it as a step toward marriage.
Does Cohabiting Improve Your Health? Like Relationships, It’s Complicated
More and more adults are choosing to cohabit — and the decision to do so isn’t limited to only millennials. In fact, the Pew Research Center reported that the number of cohabiting adults over the age of 50 has increased by 75 percent in the last decade, climbing to roughly 16 million in 2016. For some, cohabiting, or living with a partner outside marriage, is an expectation, with 64 percent of American adults viewing it as a step toward marriage.
6 Tips for Getting Your Personal Training Business Started
You’re freshly certified and ready to hit the ground running (literally) with your personal training business. But just where exactly do you start? It’s no easy feat to begin an independent fitness career. Besides the requisite exam and CPR/AED training, launching a personal training business requires perseverance and an entrepreneurial spirit. Here are six tips for getting yours off the ground. Create a website.
25 Sites for Finding the Best Remote Jobs
August 31, 2018 featured, freelancing, money & life When I was growing up, I thought “being an adult” would look something like this: You hop out of bed at 5am, pack your lunch, guzzle some coffee, throw on a blazer, and then buckle in for a good hour of driving through crazy traffic. You arrive at the fluorescent light-filled office you work at, where one of your many supervisors tells you to work through lunch to fix a minor problem that wasn’t your fault.
Copywriting Do's and Don'ts for Native Advertising
As native advertising continues to grow in popularity, gone are the days of traditional banner ads and pop-ups. Indeed, native advertising is projected to make up almost 60% of display spending this year. Perhaps it’s no surprise — as paid content resembling the media format in which they appear, native advertising campaigns work more cohesively with their platform’s original editorial content than traditional advertising formats.
How Millennials Consume Content (& How to Better Engage Them)
With an annual spending power projected to hit $1.4 trillion by 2020, it’s no wonder millennials are a hot topic for marketers all over. More than ever, businesses must tailor their content strategies to appeal to millennials—but how do you effectively market to and engage this group? Typecast as lazy and entitled social media addicts with short attention spans, there’s no shortage of millennial myths and stereotypes. But in order to better market to them, we need to get the facts straight.
How to recognize exclusion in AI – Microsoft Design – Medium
Can artificial intelligence be racist? Well, it depends. Let’s say you’re an African-American student at a school that uses facial recognition software. The school uses it to access the building and online homework assignments. But the software’s got a problem. Its makers used only light-skinned test subjects to train its algorithms. Your skin is darker, and the software has trouble recognizing you. Sometimes you’re late to class, or can’t get your assignments on time. Your grades suffer.
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